Resume — Shuying Ma

September 2021-February 2022

Led social media management and event promotion for Newhouse’s Center for Global Engagement at Syracuse University
Maintained effective communication with team members and Center Director to ensure the successful execution of the plan for upcoming events
Spearheaded the design and messaging campaign for a major virtual cultural and arts engagement event between Syracuse University and Rhodes University of South Africa – resulting in over 300 participants

September 2020-December 2020, July 2021-September 2021

Mentored over 90 graduate and undergraduate students on how to design personal websites, logos, motion designs, event posters, and magazines
Taught technical graphic design principles (Typography, Branding Research), design theory (UI/UX, Visual communication Image Analysis)
Instructed more than 150 hours to students on applying web design by using the Adobe Suite (Photoshop, Illustrator, InDesign, After Effect, XD, and Sketch)

September 2019-May 2020

Constructed the aesthetic and user interface designs for the virtual exhibition website dedicated to the capstones and awarding-winning designs from Newhouse’s Advertising Department, Class of 2019 – created over 30 unique website designs for the Class of 2019’s virtual exhibition integrity design. Created over 30 unique website layouts to *translate* digital and physical design page layout
Photographed and recorded the student projects and exhibitions using relevant imaging techniques proficient in digital capture and post-production to ensure
Developed databases to track Newhouse’s annual creative awards and alumni
Assisted students in job hunting by researching over 300 advertising agencies to produce and maintain a comprehensive job opening book – contents were weekly updated and provided information, such as company name, job title and description, application deadline and requirements, website address, and company name

May 2017-August 2017, October 2018-March 2019

Produced over three motion and concept art & environment designs and 11 characters for a mobile game and children's book
Utilized skill1, skill2, skill3, and skill4 on Adobe Animation and Photoshop to create the 11 characters for the House of Card mobile app game and children's book
Gained world-class expertise from shadowing professional animators who worked with industry-leading companies such as Dreamwork, Disney, and Cartoon Network

Yunnan People’s Publishing House, China

May 2016-August 2016

Collaborated with a team of 8 authors to brainstorm children's book ideas and assist in story writing, art editing, book cover, and layout
Generated over 10 book covers and 4 promotion posters with personalized hand-drawn designs and Adobe Photoshop editing – designs received positive feedback from the public and improved book sales by 4.3%
The managed entire layout and binding designs for 2 books and organized promotion campaigns in local bookstores – book sales exceeded the original prediction by 3.9% and resulted in future book contracts with some stores

May 2021-August 2022

Joined forces with the Syracuse International Student Center, Newhouse Visual Communication Chair, and 2 design professors to develop a diary called Emotion Tree Diary (ETD), aimed at improving mental health among international college students
Identified 5 critical mental health “pain points” that negatively impact the international student population the most: (1) difficulty of recording emotion, (2) language barriers, (3) lack of stress management, (4) hectic studying and working schedule, and (5) loneliness
Categorized the 5 “pain points” through extensive research consisting of interviewing 20+ international students, online surveying, analyzing scientific publications, and counseling with student mental therapists
Designed the ETD to migrate the 5 “paint points” by implementing Art and Narrative Therapies, such as allowing users to designate colors to express different emotions, quickly record daily feelings, recognize the status of mental health based on the change of colors/emotions, and provide information of campus/local international and mental help centers.
Aimed to allow the users to understand their progress and stress level, set warning signs to alert them to seek help, and provide them with the appropriate resources to heal.